Just like jewelry and cars. In a study in the San Francisco Bay Area, owners of prestigious cars are given preferential treatment. Here the behavior of motorists was observed. These drivers were behind a luxury car that didn't move even though the traffic light was already green. As you can already imagine, the drivers waited significantly longer here than with a cheaper model. The driver had little understanding with a cheaper model. Everyone sounded the horn.
The majority even more than once. Two even just drove up behind. However, the aura of luxury cars made 50% wait respectfully. And they don't even honk. Authority as an inbound marketer What all of the stories and studies tell us is that context , and