Today we cover how we have come to understand our "niche". how we turned that idea into a customer base how we chose inventory around these ideas …and more! I said in article one that my business partner Kate and I have these three things ready to go Our product Our product is hand curated vintage clothing inspired by movies from every decade of the th century. The more out there and the more clearly related to a recognizable piece of film history the better! I'll dive into our inventory more in a minute.
A few standout pieces that we thought might work Our budget Our inventory budget is small. I wouldn't even call it a "budget" per se - our starter inventory came from our own clothes (including our moms and family friends who we could tell before they all went "yard sales" with their vintage stuff. We mobile number list plan to put of our early profits into growing the business and expanding our inventory so hopefully our budget will grow over time . As for a time budget it is variable. Kate and I have started a weekly one-hour meeting to discuss all things Bad Asta including collective brainstorming coming up with action plans etc.
The rest of the time will be minutes here and there if we find time . Or not that much time but hopefully since there are two of us that means twice as much male (or female in this case) power. Our name Our name is Bad Asta Vintage a clever (if we do say so ourselves) play on "Asta" the beloved dog actor from s movie hits like The Thin Man. It's also a pun on the word Bad-Ass because I think if you're two women in their s going into self-employment the phrase is never too far off. Will the name make sense to customers? Will our customer base alienate if we are next to foul language? Who knows! But we love the name and that's enough for now.